Why You Need a Trademark Attorney (Before Things Go Wrong)

There are a few things that no business owner wants to hear, and “cease and desist” or “forced rebrand” are some of those things. As a trademark attorney, I see brands waiting until it’s too late all the time, so let’s get into how to protect your brand before anything can go south. 

How a Trademark Attorney Helps Protect Your Business Proactively

If you love your business name and branding design, there’s a good chance that someone else out there will, too. And by the time you find out that a new competitor has shown up in the market using your brand name (or something too close for comfort), it might be too late to protect your business from that. 

I know that you worked way too hard in your business to deal with a costly rebrand, a settlement that costs thousands, lost marketing materials, or just general disruption. That’s why the best time to protect your brand is before someone else claims rights to it.

As a trademark attorney, that’s exactly why we need to work proactively and get ahead of people who might try to copy you. I work with my clients to make sure their business is protected from the start, from their name and trademarks to the content, creative assets, and other intellectual property that make their brand unique. A forced rebrand because of a cease and desist letter is never fun, so it’s worth the time and money to protect your brand before that can ever happen. 

What to Do When You Open Your Business

When you’re starting your business, you’re investing a lot of time, money, and energy into it. One of the smartest things you can do right at the beginning is to work with a trademark lawyer to make sure you’re covering every asset that needs legal protection. 

The first step is to schedule a trademark consultation. This is where you’ll learn what all you can trademark in your business and come up with a gameplan to protect your brand in a way that’s strategic and makes sense for you. This is also where you’ll identify any potential issues that could lead to a headache in the long run. 

You can find my whole guide here that gives an overview of everything you should protect right up front.

What Does a Trademark Attorney Do? 

As a trademark lawyer, I’m here to be sure that everything is set up strategically so that if anything were to go wrong (ie, someone was to try to steal your brand name or brand design), your assets are covered. 

I’m also the one who is going to be able to tell you what things need to change early on in your business, so that you can save time and money later on if any legal issues were to arise. A comprehensive trademark search and legal risk analysis can help identify potential conflicts before you invest time, money, and energy into building a brand you may not be able to keep. 

Lindsay Lane | Trademark Attorney

Don't wait until a cease and desist letter lands in your inbox to find out your brand is at risk. Book a call with me today, and let’s create a strategy that works for you, together.