In the News

The Michigan High School Athletic Association (MHSAA) recently expanded its regulations for student-athletes to monetize their name, image, and likeness (NIL), known as personal branding activities (PBA). NIL has been the topic of national discussion as more student-athletes are recognizing the power of monetizing their personal brands.  On January 27, 2026, the MHSAA began allowing students to engage in PBA, including social media advertisements and endorsements, camps, spor

You’re about to launch or you’ve already launched your business. Now you’re ready to register your trademarks. But what should you register first? Your brand name or logo? Both? Sometimes it’s a comes down to budget or maybe you aren’t set on a specific design that you want consumer to identify your company by just yet. Nine times out of ten, your customers will identify your brand/ business by it’s name. With that, it’s important to note that by registering your brand/busine

So you just formed your Limited Liability Company (LLC)…now what? You're close! But before you go live with your products or services, let’s make sure you’re truly set up for success. Here’s a quick list of things to do once you form your LLC to make sure you establish a solid foundation for your business: Get an EIN  – Apply for an Employer Identification Number (EIN) from the IRS. Open a Business Bank Account  – Keep your business and personal finances separate. Create an O

Ready, set, LAUNCH!   Your business is now a reality. Whether you're preparing to launch or your business is already established, you've found your ideal clients. Consumers don’t just want your product or service, they NEED it. Your brand is recognizable. It’s memorable. It stands out from the competition. As interest builds, so does the attention, not just from ideal clients, but from potential copycats too. Now what? It’s time to protect what you’ve built. Registering your